How to Delete Facebook Pixel from Your Business Manager & Website?

As digital marketers, we thrive on data. It’s the fuel that ignites targeted campaigns, refines audience personas, and ultimately drives conversions.

Let’s dig in deep and learn How to Delete Facebook Pixel From Business Manager and more.

The Facebook Pixel stands as a testament to this data-driven approach, meticulously tracking website activity and building laser-focused remarketing audiences.

But what happens when that pixel’s purpose has run its course?

While Facebook doesn’t offer a complete “delete” button, to delete a Facebook pixel!

We can effectively delete Facebook pixels from your ad accounts and website, ensuring it doesn’t collect unnecessary data and clutter your Business Manager.

How to Delete Facebook Pixel?

Once you’ve decided to Delete Facebook Pixel, here’s a detailed breakdown of the process:

1. Revoking Access in Business Manager

Navigate to your Facebook Business Manager and head to Business Settings.
Under Data Sources (or Datasets in newer interfaces), locate the Pixels section.
Select the pixel you intend to disconnect.
Go to the Connected assets tab. This displays any ad accounts or people with access to the pixel.
Click the trash can icon next to each entry to remove their access.

2. Removing the Pixel Code from Your Website

If you manually installed the pixel code, you’ll need to remove it from your website’s codebase. This process varies depending on your website platform.
Here are some general guidelines:
Content Management Systems (CMS) like WordPress: Many CMS platforms offer plugin options for Facebook Pixel installation. Deactivate and remove the relevant plugin to disconnect the pixel.
Custom Websites: If you have a custom-built website, locate the pixel code snippet (usually placed within the <head> section of your website’s HTML) and remove it manually.
Using Google Tag Manager: If you leverage Google Tag Manager for tag management, log in and delete Facebook Pixel tag. Remember to publish your changes after making the deletion.
Content Management Systems (CMS) like WordPress: Many CMS platforms offer plugin options for Facebook Pixel installation. Deactivate and remove the relevant plugin to disconnect the pixel.
Custom Websites: If you have a custom-built website, locate the pixel code snippet (usually placed within the <head> section of your website’s HTML) and remove it manually.

3. Deactivating the Pixel (Optional)

While not mandatory, you can delete facebook pixel within Facebook Business Manager to prevent it from collecting further data:
In Business Settings, go back to the pixel you want to deactivate.
Click the Settings tab.
Toggle the switch next to Status to Off.
By following these steps, you’ve successfully deleted your Facebook Pixel from your ad accounts and website. Remember, a deactivated pixel won’t collect data, but it remains accessible within your Business Manager.

The Direct Way to Delete Facebook Pixel From the Website

Go to your webpage.
For the header or header template, open the CMS or web platform.
Simply remove the Pixel base code located above the closing head tag at the bottom of the header section.

How To Check If Your Facebook Pixel Was Deleted or Not

Whatever approach you implement, you must ultimately verify whether you have removed the Facebook Pixel. Use these steps to see if your Facebook Pixel was removed.

You can easily do that by installing the Facebook Pixel Helper Chrome Extension. To check if your Facebook Pixel was deleted, follow these steps.

Open your website.
Click on “Pixel Helper.” This will inform you whether you have one or more pixels installed on your website and the data they send to Facebook.
Check the IDs of all the installed pixels to ensure you deleted the correct one.

Why do you need to know how to delete Facebook pixel?

Several scenarios might necessitate in order to Delete Facebook Pixel:

Campaign Completion: You’ve wrapped up a specific marketing campaign and no longer require data from that pixel. Disconnecting it prevents the collection of irrelevant user information.
Testing and Optimization: During campaign testing phases, you might create multiple pixels for different purposes. Disconnecting unused pixels keeps things organized and avoids data duplication.
Privacy Concerns: Data privacy is a paramount concern for businesses today. Disconnecting pixels you’re not actively using demonstrates your commitment to user privacy.
Platform Migration: If you’re migrating your website to a new platform, the existing pixel code might not function correctly. Disconnecting the old pixel ensures a smooth transition with the new platform’s implementation.

Also read: How to integrate UPI payment gateway in website successfully? – Saba Sultana

Before You Delete Facebook Pixel: A Crucial Consideration

Deleting a pixel is a permanent action. Once you remove it, you’ll lose any historical data associated with that pixel. This data can be valuable for future reference and campaign analysis. Therefore, it’s crucial to consider these alternatives before proceeding:

Deactivate the Pixel: This option prevents the pixel from collecting further data while preserving historical information within your Business Manager. You can reactivate the pixel later if needed.
Rename the Pixel: Instead of complete removal, consider renaming the pixel to indicate its inactive status. This helps maintain organization within your Business Manager and prevents accidental use in future campaigns.

Beyond Disconnection: Alternatives for Pixel Management

Disconnecting pixels isn’t always the only solution. Here are some alternative approaches for managing your Facebook Pixels:

Organize with Pixel Names: Utilize clear and descriptive names for your pixels to maintain organization within the Business Manager. This helps you identify the purpose of each pixel quickly.
Leverage Pixel Groups: Organize your pixels into groups based on campaign type, website section, or any other relevant categorization. This simplifies pixel management and prevents confusion.
Explore Advanced Matching: Facebook offers advanced matching options that allow you to share hashed customer data (like email addresses) to improve ad targeting and measurement. Utilize this

FAQ

Can I get my Facebook Pixel back once it gets deleted?

Unfortunately, directly recovering a deleted Facebook Pixel isn’t possible. But there is hope! If you still have access to your Business Manager, check “Data Sources.” The Pixel might be listed for reinstallation on your website. If not, creating a new Pixel is easy.

Can you delete Facebook Pixel permanently?

Facebook Pixels themselves can’t be permanently removed from your Business Manager. However, you can essentially deactivate them. By disconnecting the Pixel from your ad accounts and removing the tracking code from your website, the Pixel becomes inactive. It won’t collect data or show up in your ad creation tools.